MONTRA | ANXIETY SUPPLEMENTS

A case study comparing the same brand concept and story for two different markets: luxury and mass.

Montra is a brand that provides anxiety relief supplements. They understand how difficult it can be to exist in today’s fast paced world with anxiety and having to add the task of eating daily supplements to manage the same is a burden for most. So, by providing a fun activity to add to your daily routine, Montra wishes to remove this added burden and help you lead a happier and healthier life!

Montra Luxury:
We know that anxiety already makes it hard to maneuver your daily tasks and having to take daily vitamins for it is another problem on top. We at MONTRA understand that and have devised a way for you to incorporate this into your daily routine while giving you an added booster for the day! The container would provide the consumer with daily positive affirmations depending on their mood every morning. This would help them throughout their day and help alleviating their mood!

Montra Mass:
We know that anxiety already makes it hard to maneuver your daily tasks and having to take daily vitamins for it is another problem on top. We at MONTRA understand that and have devised a way for you to find some relief when you feel anxious and also remind you to take your vitamins! The bottle would double as a fidget cube for the consumer which in return will help them remember to take their daily vitamins as well as providing with a means to let out one’s anxious energy!